Wednesday, October 2, 2019 9:00 AM - Thursday, October 3, 2019 4:00 PM
(CDT)
Description
The first part of the program provides high-level digital marketing theory, with practical suggestions for its
consistent implementation. You will examine the modern consumer and discover how to capture and
convert these prospects into clients. You will dive into an overall online marketing strategy that includes
how to use content to engage consumers.
Using the concept of the Hub and Spokes online marketing model, you will learn how to optimize your
primary web-based presence (your hub) and align your other online marketing activities (your spokes) to
connect with modern consumers and convert them into clients.
You will also discover where to focus your efforts in social media and how to develop a consistent and
sustainable content creation strategy. This course provides a thorough overview of social networks like
Facebook, Twitter, and LinkedIn as well as image-focused social networks like Instagram and Pinterest.
Intellectual property rules will also be covered, and online advertising and paid marketing will be touched
upon.
In addition to using technology to market your business, market your listings and connect with clients,
technology is used throughout the buying and selling process. When home buyers and sellers do business
with real estate professionals, they trust that the information they share will be kept confidential – so it is
up to you to protect your clients’ data and protect it from data breaches.
In the second half of the course you will learn about the importance of data privacy and security as well as
how to develop data privacy policies and procedures and fulfill legal responsibilities created by a data
breach.
Additional Info
REALTOR® Association of the Fox Valley (RAFV) 433 Williamsburg Ave Geneva,
IL60134United States
Wednesday, October 2, 2019 9:00 AM - Thursday, October 3, 2019 4:00 PM
(CDT)
Check-in will begin at 8:30 AM Class will begin at 9 AM (late entries will not be given CE credit) Break for lunch from 12 PM - 1 PM Class ends at 4 PM